Tidal artist support plus#

Since November 2020, the largest part of the MQA catalog available on Tidal is that of Warner Music Group and its affiliates, which was made available as part of a new deal with MQA and Warner Music Group itself. The catalog available in MQA on Tidal currently comprises certain albums and singles from Universal Music Group, Warner Music Group, its affiliates and certain independent distributors, including AvidPlay service provided by Avid Technology. American rapper Nicki Minaj starred in a commercial promoting the Mercedes partnership. In September 2017, Tidal partnered with Mercedes-Benz's web portal app. On January 23, 2017, US mobile carrier Sprint announced that they were buying a 33 percent stake in Tidal, and it was reported that Sprint would offer exclusive content to Sprint customers. MQA is a three part process applied to digital audio music recordings consisting of: 1) modifying and controlling the end to end digital filter response 2) preparing the high-quality audio for transfer to a smartphone or audio device using a lossy audio compression format and 3) decompressing the recording for playback. Tidal is the only streaming company to offer MQA.

In January 2017, the company announced a partnership with British company Master Quality Authenticated (MQA) which they claim delivers master-quality recordings at typically 96 kHz / 24-bit with the highest possible resolution to its HiFi subscribers. Richard Sanders was announced as CEO in August 2017. In December 2015, Tidal appointed Jeff Toig as CEO of the company. In September 2015, Tidal began selling digital downloads and CDs. The company refused to comment on closing the offices but confirmed that Andy Chen had been replaced as CEO by Peter Tonstad. On April 16, 2015, it came to public attention that Tidal was closing its original Aspiro offices in Stockholm, terminating the employment for all Swedish employees and the CEO, Andy Chen.

And that became a better proposition for us, not an easier one, mind you,' he concluded. 'We talked to every single service and we explored all the options,' he said, 'But at the end of the day, we figured if we're going to shape this thing the way we see it, then we need to have independence. Before the acquisition of Aspiro, Jay-Z stated in an interview with Billboard that he was willing to partner with other streaming services to carry out his vision. (controlled by American rapper and businessman Jay-Z) for SEK 466 million ( USD $56.2 million) in January 2015. Īspiro was purchased by Project Panther Bidco Ltd. In January 2015, Tidal launched in five more European countries: Ireland, Finland, the Netherlands, Belgium and Luxembourg. The launch was supported by Sonos and 15 other home audio manufacturers as integration partners. History īranching off from WiMP, which was launched in Norway in 2010 and later available in Sweden, Denmark, Germany, and Poland, Aspiro launched the Tidal brand in the UK, the US, and Canada on October 28, 2014. As of March 2021, Tidal operates in 61 countries. Tidal claimed to have over 3 million subscribers in 2016, although the veracity of those claims and the company's reported streaming numbers have been questioned. While some observers praised the high-fidelity audio quality, and higher subscription fees that would result in higher royalties to the artists and songwriters, others felt the high subscription fees and exclusive Tidal content from the artists involved could lead to more music piracy.

In June, 2022, through the disclosure of the Annual Stockholder Meeting 2022, Block reported that the stake acquired in the Tidal music service was 86.8%. In March 2021, Block, then known as Square, agreed to pay $297 million for majority ownership of Tidal.

In January 2017, Sprint Corporation bought 33% of Tidal for a reported $200 million. In March 2015, Aspiro was acquired by Project Panther Bidco Ltd., which relaunched the service with a mass-marketing campaign, promoting it as the first artist-owned streaming service. Tidal claims to pay the highest percentage of royalties to music artists and songwriters within the music streaming market.

Tidal artist support plus#

It offers two levels of service: Tidal HiFi (up to CD quality – FLAC-based 16-bit/44.1 kHz) and Tidal HiFi Plus (up to MQA – 24-bit/352.8 kHz). With distribution agreements with all three major record labels and many independent labels, Tidal claims to provide access to more than 80 million tracks and 350,000 music videos. Tidal is now majority-owned by Block, Inc., an American payment processing company. Tidal (stylized in all caps) is a Norwegian-American music streaming service, launched in 2014 by Swedish public company Aspiro.